Week 9

 This week in class we discussed the relationship between journalists and PR practitioners, and how journalists can use PR to their advantage by applying journalistic principles. Johnston and Rowney (2019) describe the core functions of media relations as "developing and maintaining positive and ethical relationships with the news media" (pp. 6). This also means gaining access to the news agenda to deliver messages and news stories. I think, while the job descriptions of journalists and PR practitioners are entirely different, it is important that they work together to publish information that serves the public interest, as they both build the foundation of trustworthy news. 

Johnson, J., Rowney, K. (2019). Media Strategies: Managing Content, Platforms and Relationships